Saudia deal to cash in on new growth potential of Saudi market

Saudi Arabian aviation market is poised for new growth after country opens up to tourists
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Travelport, Saudi Arabian Airlines (Saudia), Saudia, Saudi Arabia

Saudi Arabia’s national flag carrier, Saudia, has reached a new distribution agreement with tech firm Travelport to help it capitalise on the new growth the country’s tourism market is gearing up for.

Under the agreement, Travelport will continue to support Saudia by providing more than 68,000 Travelport-connected agencies servicing travellers with real-time access to search, sell, and book its content and inventory.

As the first global distribution system to manage the live booking of flights using IATA’s New Distribution Capability (NDC) technical standard, Travelport will soon further help Saudia by giving it the opportunity to display NDC-based airline content on its platform.

Saudi Arabian airlines and tourism companies are expecting to see growth after the country recently launched a new tourist visa.

Richard Nuttall, VP sales at Saudia, said: “Travelport has been a valued partner to Saudia for many years.

“By continuing to work with Travelport’s global network, we will provide our loyal customers with greater access to our flights and open up significant new growth opportunities for our business.”

David Gomes, regional boss for Travelport, added: “With Saudi Arabia newly open to tourism and visitor numbers poised for growth, we are delighted that Saudia has chosen to expand its partnership with us. We are fully committed to supporting them with our travel commerce platform.”     

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