Amadeus to support Sharaf Travel Services with digital transformation

The travel technology company will introduce end-to-end automation capabilities into Sharaf's offerings
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Set to go live from April 2018, the new platform will enable Sharaf to take advantage of connectivity across a range of Amadeus content from a single point of access, which in turn will aid in managing customisable travel booking applications.
Set to go live from April 2018, the new platform will enable Sharaf to take advantage of connectivity across a range of Amadeus content from a single point of access, which in turn will aid in managing customisable travel booking applications.

Sharaf Travel Services has partnered up Amadeus in an effort to introduce end-to-end automation across all areas of its business. Amadeus will support Sharaf with the deployment of Amadeus Web Services and Mobile Traveller products across the travel service firm’s UAE and Oman operations.

Set to go live from April 2018, the new platform will enable Sharaf to take advantage of connectivity across a range of Amadeus content from a single point of access, which in turn will aid in managing customisable travel booking applications.

V. Jayaram, managing director, Sharaf Travel, said: “Automation will enhance our business offerings and help us to better serve our customers. Amadeus was a natural choice for this transformation due to having a strong portfolio of solutions that are ideal for our needs, and that we could combine to create a customised package that performs to our specific requirements.”

Utilising Amadeus Mobile Traveller, Sharaf will be able to remain connected to travellers who are on the go, while the Touchless Suite will help the company streamline backend operations. The latter will additionally ensure services between corporate partners are exchanged at a faster rate.

Graham Nichols, managing director, Amadeus Gulf, said: “We welcome Sharaf Travel Services to the Amadeus family. Our technology-driven solutions enable our customers to benefit from cutting-edge innovations that streamline travel agency processes. These solutions ultimately help to increase efficiency and connectivity, thereby building a strong competitive advantage for our customers.”

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