Sabre appoints new regional director for strategic markets

Aditya Varma joins Sabre team in Bahrain
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Sabre, Aditya varma, Travel technology, Appointments

Travel tech firm Sabre has appointed Aditya Varma as  regional director for the Middle East, based in the region’s headquarters in Bahrain.
Varma will lead sales operations and customer relationships for Saudi Arabia, Bahrain, Oman and Qatar.  He is tasked with managing customer relationships, as well as identifying and executing commercial and new sales opportunities to help accelerate growth in the region.
“Aditya has extensive sales and customer management experience across multiple regions which makes him a great addition to our leadership team,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network, Middle East. “As we continue our mission to reimagine the business of travel, Aditya’s role will be essential in supporting our strategy and sales operations while we continue to identify innovative technology and solutions to drive our customers’ and the travel business forward.” 
Varma brings more than 20 years of experience in the aviation and travel industry. He has worked across multiple geographies including the Middle East, Africa, India sub-continent and Russia. The University of Leicester alumnus joins Sabre from Travelport where he was regional manager for distributor markets in Middle East & South Asia. Prior, he held senior commercial positions with KLM and Air Arabia.
Sabre provides technology and rich content from at least 420 airlines and 750,000 hotel properties to more than 425,000 travel agents worldwide.  Its technology is used by 225 airlines, including most of the world’s largest carriers.

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