Amadeus has launched a dedicated program focused on driving the industrialisation of New Distribution Capability (NDC), an XML-based data transmission standard created by the International Air Transport Association (IATA).
NDC can be utilised by travel companies to expand capabilities around travel distribution and merchandising. The NDC-X program will focus on practical use cases of the standard, developing improved capabilities for use by the industry.
Gianni Pisanello, VP, NDC-X program, said: “We are at a critical moment in terms of the development of the NDC standard, and the readiness of the industry.
“For NDC to truly take off, we need to create a real standard not only for the protocol itself but also for how it’s implemented. We also need to ensure that it responds to travel seller requirements and that it has the right economics to drive investment.
“At Amadeus, we recognize that we have a responsibility to make NDC work for all travel players, and that’s what we will be doing through our NDC-X program.”
According to a study from Phocuswright, the total gross bookings in the Middle East for air, hotel, car and tour services totalled $74bn last year. Additionally, the market research firm estimates an annual growth rate of 8% between now and 2020.
Phocuswright also noted that of this total, online travel bookings comprised a 29% share, and is forecasted to reach 40% by 2021, a result of consumers’ shift towards digital retail.
Maher Koubaa, MEA VP - Airlines, Amadeus, adds: “We are passionate in our pursuit of better technology that makes for better journeys. NDC holds great potential for the travel industry and is part of a bigger picture of digitalization as airlines and travel sellers test new ways to adapt their businesses and improve services provided to the traveller.
“At Amadeus, we are working hard to solve our airline customers’ technology challenges in areas such as merchandising, dynamic pricing and cloud servicing, which we see as the heavy machinery in the background which will make NDC and improved retailing a reality.”