New tech must focus on what passengers want, says IATA boss

Passenger-first approach must be used to give passengers a more seamless experience
Share
Iata, Airport Passengers, Passenger experience, Biometric, Biometric authentication

Governments and the aviation industry must work together to make the best use of modern technology to put the passenger at the centre of the journey and to achieve greater efficiency from infrastructure.

That’s according to the International Air Transport Association (IATA), which has made a call for action among industry leaders.

Alexandre de Juniac, IATA's director general and CEO, told an assembly at the IATA Global Airport and Passenger Symposium (GAPS) in Warsaw, that to improve the passenger experience, technology options should focus on what the passenger wants.

The 2019 IATA Global Passenger Survey noted strong preferences by travellers for technology to enable them to track their baggage in real time and to expedite their journey through the various airport processes.

You might like

IATA: ‘Falling confidence contributing to slow growth in ME passenger traffic’

The industry has solutions for both these passenger expectations—the One ID initiative, and RFID for baggage tracking. Both need the support of stakeholders, including governments.

IATA’s One ID initiative is helping the industry to transition towards a day when passengers can move from curb to gate using a single biometric travel token such as a face, fingerprint or iris scan.

“Biometric technology has the power to transform the passenger experience. Airlines are strongly behind the One ID initiative. The priority now is ensuring there is regulation in place to support the vision of a paperless travel experience that will also ensure that their data is well protected,” said de Juniac. 

On baggage, airlines and airports are working together to implement tracking at key journey points, such as loading onto and off-of aircraft. In June, airlines committed to the global deployment of Radio Frequency Identification (RFID) for baggage tracking. 

De Juniac added: “Implementation of RFID has seen some good progress, especially in China where the technology has been thoroughly embraced. In Europe several airlines and airports are successfully working together to introduce RFID, notably Air France at Charles de Gaulle Airport in Paris.

“Industry needs to be reminded that in addition to meeting our customers’ expectations, implementation of RFID will help reduce the USD2.4 billion cost to airlines from mishandled bags.”

Most Popular

Newsletter