Dubai Airports and ITP Media Group have announced a new collaboration that will see the launch of a new media brand, Time Out DXB.
Starting from February 2018, passengers travelling through Dubai International Airport will be able to stay up-to-date on the latest offers in food and retail outlets, experiences and leisure activities, via the Time Out DXB app and monthly Time Out DXB magazine.
The Time Out DXB monthly magazine will serve as an 88-page English-language title that will be circulated free-of-charge throughout the airport’s terminals.
Commenting on the collaboration, Eugene Barry, executive vice president, Dubai Airports Commercial Group, shared: “We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home.
“We have some exciting developments and new openings in the airport over the coming year and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future.
“The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something.”
In terms of content, both the app and magazine will feature expert recommendations on airport dining and relaxation options, shopping bargains, as well as the latest information related to musicDXB concerts and artDXB exhibitions.
Ali Akawi, CEO of ITP Media Group, said: “In laying out his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, challenges us to ‘work harder, be more innovative’.
“These have been our guiding principles as we sought to develop a media brand that truly showcases a great city and a great airport, using the latest technologies to enrich the user experience. Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home.”
Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM), added: “Dubai is a leading business and tourist destination and Dubai International is a window to the emirate, playing a critical role in creating that valuable first impression and attracting transiting travellers to Dubai.
“We are well-primed to be a compelling destination for connecting travellers and this partnership is sure to yield dividends in terms of helping us reach our goal of 20 million tourists by 2020.”