Collinson Group has partnered with indoor mapping and way finding specialist LocusLabs in an effort to enhance their lounge experience and airport services, particular its Priority Pass offering.
Priority Pass, a lounge membership program, will integrate LocusLabs' indoor mapping and way finding features within its app that will make it easier for users to locate lounges.
Additionally, users will be able to see how busy different facilities within the airport air, such as security wait times.
Users that have enabled push notifications on their mobile device will also receive recommendations of services when entering an airport. This feature will especially beneficial for retail partners working with Collinson Group aiming to promote exclusive discounts.
Christopher Evans, joint CEO of Collinson Group, said: "Feedback from Priority Pass members consistently highlights the opportunities that contextually-aware mobile technologies can create as we look at smart ways to help an increasingly choice-rich traveller to make the very best use of their time at airports and other transportation hubs.
“We are delighted to be working with the team at LocusLabs and see their innovative mapping and location services playing a major role in helping us enhance the travel experience we offer our customers and clients."
The first airports to benefit from the new partnership include Dubai, Hong Kong, London Heathrow, London Gatwick, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul Ataturk airports. More airports are expected to be added in the coming months.
Beyond the integration of indoor mapping and way finding technologies into the Priority Pass app, the two companies are exploring the utilisation of augmented reality as a means of aiding customer navigation through the airport terminal.
Campbell Kennedy, CEO, LocusLabs, added: "As part of a core focus on customer experience, Collinson Group are leveraging terminal maps and location services as a valuable tool for discovery, but also to facilitate a truly tailored and relevant experience for their mobile users. LocusLabs is extremely excited to realise the potential of the technology together."