Cairo-based hybrid airline flyEgypt has signed on with Amazon's PayFort's payment services.
The PayFort offering will allow customers to make payments using globally recognised payment companies such as credit & debit cards, plus Egypt’s national debit card Meeza and Saudi Arabia’s national payment card, Mada. Additional payment networks – namely Installments, Fawry and Sadad – will be added in the near future.
The signing will allow flyEgypt to focus on driving an increase of the Electronic Payment Ratio (EPR), decreasing cost of payment transactions and enhancing conversion ratios, as well as drive more traffic to the website.
"Beyond the legislative challenges that affect everyone in the industry, the biggest challenge we face is a lack of local and regional understanding of the low cost carrier/hybrid business model, which is why we chose PayFort as our preferred payment service provider,” said flyEgypt CEO Captain Ihab El Tahtawi, in a press statement.
PayFort managing director Omar Soudodi added: "Payfort persistently works to improve its services and flyEgypt can now rely on PayFort to help increase the Payment Success Ratio (PSR) of the ticketing process, not only on a transaction level, but also by taking advantage of advice on how to enhance the customer experience."
PayFort was established in 2013 to solve payment challenges in the Arab world, offering technology and solutions across major markets in the GCC & Levant countries, operating in the UAE, Egypt, Saudi Arabia, Lebanon, and Jordan.