Etihad joins forces with SWAE to launch AI-powered employee engagement platform

The platform enables employees to share and propose solutions to Etihad's ongoing business challenges, as well as highlighting potential new ventures
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Utilising the engagement platform, employees will be able to vote, comment and provide feedback on shared ideas, thus contributing to the decision-making process.
Utilising the engagement platform, employees will be able to vote, comment and provide feedback on shared ideas, thus contributing to the decision-making process.

Etihad Airways, the national carrier of the UAE, and SWAE, a Vancouver-based startup, have partnered with iFikra, an AI-powered solution to launch a crowdsourcing and engagement platform designed for the carrier’s employees.

The platform will allow Etihad’s employees to share and propose solutions to the carrier’s ongoing business challenges, while also highlighting potential new ventures for the airline to explore.

Powered by artificial intelligence, the solution will support and augment written business proposals generated by staff, while at the same time enabling open feedback and collaboration learning loop.

Tony Douglas, group CEO, Etihad Aviation Group, launched the new platform today, reaffirming the importance of innovation within the organisation. He said: “We recognise that there is an abundance of great ideas right here in our organisation and no one knows our business better than our employees, so we developed this tool to give them the platform they need to innovate.

“If we are operating more innovatively internally, our guests will have a far more superior experience when they choose Etihad.”

Utilising the engagement platform, employees will be able to vote, comment and provide feedback on shared ideas, thus contributing to the decision-making process. Following this initial process, ideas that are driven forward successfully will receive seed funding and support Etihad’s Innovation Lab.

Soushiant Zangenehpour, CEO of Swae, said: “We’re excited to partner with Etihad on this integration of Swae. We believe Swae’s platform can help Etihad improve the inclusivity and quality of bottom-up ideas, and allow employee generated innovations to significantly influence the broader strategic direction of the organisation, leading to great successes.”

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