Travel commerce platform, Travelport, has recently signed a multi-year content agreement with Etihad Airways. Building upon an ongoing collaboration, the agreement covers the continued use of the company’s merchandising tools. This includes the use of Travelport Rich Content and Branding, Travelport Sponsored Flights, as well as Travelport Business Intelligence.
Additionally, Etihad has renewed its contract with Travelport Digital, which it utilises as part of its mobile services.
Dieter Westermann, Etihad Airways Vice President Revenue Management, said: “Travelport’s edge in technological innovation, mobile engagement platforms, merchandising and intelligence helps us ensure we have the right content, promoted to the right audiences, at the right time, in the right way. This provides us with an important competitive edge, which we value greatly – especially in today’s highly competitive environment.”
To date, Etihad has utilised Travelport Business Intelligence to bolster the capabilities of its sales, marketing, and network planning teams with the data needed to make informed decisions. Analysing both historical and current route demand patterns, captured through Travelport’s Travel Commerce Platform, Etihad is able to discover market trends for which to capitalise on.
Philip Saunders, Vice President, Air Commerce, Europe Middle East, and Africa at Travelport commented: “Travelport is proud to continue its long-standing relationship with Etihad. Today’s announcement is another significant endorsement from the Middle East airline industry for the value our technology leadership, intelligence, and merchandising capabilities provide. We look forward to continuing our powerful collaboration for many more years to come.”