Aiming to discover the hidden potential of virtual reality technology on aircraft, Lufthansa provided passengers flying from Frankfurt to Dubai on flight LH630, an opportunity to try out its in-flight VR prototype.
As part of the VR Moving Map experience, passengers were able to view a moving landscape below them as a 3D map. Additionally, as the aircraft flew over high-profile destinations, travellers were given the opportunity to engage in 360° virtual excursions.
In one example, as the aircraft passed over Vienna, users were able to virtually ride the Prater Ferris Wheel and attend a handful of the city’s famed classical concerts.
Paul Schön, Passenger Experience designer for Lufthansa said: "VR is a growing trend for destination experiences and we wanted to help inspire our passengers while they were in the sky. The Frankfurt to Dubai flight was a first-time test for our new VR prototype, which was designed to further enhance the passenger experience. I’m pleased to say this virtual exploration trip was very positively received by the participating passengers.”
The in-flight VR prototype was created by Lufthansa in close collaboration with 3spin, an agency specialised in virtual and augmented reality content. Moving forward, the airline has shared that it will continue to explore possible applications of both virtual and augmented reality with customers.
Commenting on the project, Thomas Hoger of 3spin, shared: “Gazing out of the window, I have often thought to myself: Where are we and what is going on down there… Our idea is based on that thought. In order to help passengers experience the world below we have developed the VR Moving Map in collaboration with the Lufthansa Customer Experience Team.”