Ethiopian Airlines, one of the largest aviation groups operating in Africa, has partnered with CellPoint Mobile, in an effort to add more payment options for its customers, as well as improve the mobile user experience on its platform.
Through the collaboration with the sales and payment-side technology provider, the airline is aiming to enhance the reach and effectiveness of its mobile sales channel. Additionally, Ethiopian Airlines will add alternative payment methods (APMs), AliPay and WeChat Pay, to its mobile app.
CellPoint Mobile is also providing the airline with its Velocity payment platform, a full merchant-side payment control environment designed for the needs of the travel industry. The platform gives users access to multiple PSPs, acquirers and global consumer wallets and APMs.
Miretab Teklaye, digital director of Ethiopian Airlines, said: “We want to make the mobile payment process as accessible and easy as possible for all our customers.
“We have made significant investments in technology to create a seamless user experience within our branded app. CellPoint Mobile gives us the flexibility we’ve been searching for to add the payment methods we need, quickly and easily, and to advise us as we continuously improve the profitability of our growing digital channel.”
It is hoped that through the partnership, the airline will be able to secure a large share of Africa’s international travel market. In 2017, the market was reported to have reached 18 million travellers. Of that group, Chinese tourists to the region exceeded 11.6 million, representing an almost 50% growth per year since 2010.
Ciaran Wilson, senior sales and account director for MEA at CellPoint Mobile, said: “We are thrilled that Africa’s flag carrier has selected us to be their global payments partner.”
“We look forward to working with the Ethiopian Airlines team as they expand the revenue-generating capabilities of their mobile channel. For CellPoint Mobile, a full member of the African Airlines Association (AFRAA), this partnership reiterates the strategic focus the company has placed on the African market.”