Emirates’ inflight entertainment (IFE) guide will feature a special edition cover with artwork created by Abdulla Lutfi, an Emirati artist represented by Mawaheb from Beautiful People.
Meaning 'talent' in Arabic, Mawaheb is a Dubai-based art studio for adults with special needs.
Abdulla worked closely with the IFE team to create the magazine cover for Emirates and it features a lively depiction of a flight with customers tuned into different channels on ice, the airline’s award-winning inflight entertainment system.
“In bringing this cover to life, we held a short briefing meeting where I drew a very rough sketch on my whiteboard to explain what we envisaged. It seems genius to me how he was able to transform such a sparse brief so brilliantly. Abdulla was able to imagine what we wanted and add so much more. It was a pleasure to collaborate with Abdulla and we’re really happy with the final result!” said Patrick Brannelly, Emirates’ Division Vice President – Customer Experience.
Abdulla Lutfi trained and developed his artistic style over the past eight years. An artist on the autism spectrum, his distinct black and white drawings usually feature an exaggerated and humorous glimpse of everyday Emirati life.
Despite his young age, Abdulla is an accomplished artist having already had a sold out solo exhibition and giving speed drawing workshops and demonstrations at schools and corporate events. He has fulfilled several commissions from hotels, banks, and a special exhibit at Dubai International Airport. Abdulla has also illustrated a children’s colouring book commissioned by the Embassy of the UAE in Washington D.C.