Etihad Airways said on Wednesday the transformation of its economy class flight experience on its 23 narrow-body Airbus A320 and A321 aircraft will be completed by August.
The renovated cabins will feature ergonomic seats by UK-based Acro, an innovator in the manufacturing of aircraft seats.
The retrofit programme also includes new, personalised wireless streaming entertainment to smartphone and tablet devices, the airline said.
Etihad has also introduced a new advertising campaign, with Fleetwood Mac’s anthemic classic Go Your Own Way as its soundtrack.
Tony Douglas, CEO of the Etihad Aviation Group, said: "Etihad has always been a challenger brand, shaping the future of travel as the market constantly changes. We are bringing leadership and innovation to economy travel, which we have long established in our award-winning business.
"As part of our ‘Choose Well’ promise, we are empowering our guests with more control over their travel experiences through onboard digital transformation, improved choices and redesigned cabins and products," he added.
The airline said it is also introducing an improved economy dining concept on all its flights.
On journeys of over three hours, the main course of the core complimentary dining service will be a larger bistro-style meal, with a focus on fresh seasonal ingredients and more destination-focused choices.
Complementing the core dining service is the Sweet or Salty retail menu offering a tapas box, hot dishes, and premium sweet and savoury snacks, including options for children.
Etihad added that it is also upgrading its blankets, pillows and headrest covers to offer additional comfort.
Source: Arabian Business