Etihad Airways unveils customisable economy experience

Unveiled during this year's Arab Travel Market, the revised cabins will be featured initially on regional Airbus A320 and A321 aircraft
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In addition to the novel seat improvements and entertainment platform, the airline has also revealed it is transforming the Economy dining experience on all of its flights.
In addition to the novel seat improvements and entertainment platform, the airline has also revealed it is transforming the Economy dining experience on all of its flights.

As part of its participation at Arab Travel Market 2019 (ATM), Etihad Airways, the national carrier of the UAE, has unveiled a comprehensive economy transformation programme that will bring substantial changes to its inflight experience.

Set to be deployed on the carrier’s fleet of 23 narrowbody Airbus A320 and A321 aircraft, the retrofit programme features personalised wireless streaming that can connect with smartphones and tablet devices.

The idea is that passengers will be able to log on and connect via a browser to Etihad’s onboard Panasonic eXW system. With a selection boasting over 300 hours of inflight entertainment, travellers will have the option to stream the content directly to their device of choice.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “Etihad has always been a challenger brand, shaping the future of travel as the market constantly changes. We are bringing the leadership and innovation to Economy travel which we have long established in our award-winning Business, First and The Residence cabins.

“As part of our ‘Choose Well’ promise, we are empowering our guests with more control of their travel experiences, through onboard digital transformation, improved choice and redesigned cabins and products.

“As a leading full-service airline, Etihad is adapting to meet the specific needs and requirements of all travellers, providing more of what they really want to enjoy inflight. This not only delivers greater choice and personalisation, but it also ensures we continue to provide a superior, commercially wise and sustainable service offering.”

The economy class cabin upgrades that are being added on the carrier’s fleet of A320 and A321 aircraft, which have traditionally been utilised for short-haul regional services, will also feature a spacious seat design that was put together by Acro, a UK-based aircraft seat manufacturer.

In addition to the novel seat improvements and entertainment platform, the airline has also revealed it is transforming the Economy dining experience on all of its flights. The move is seen as the carrier’s latest efforts in refining its inflight catering.

The announcements were made as part of a new advertising campaign ‘Go Your Own Way’ that was showcased at ATM against Fleetwood Mac’s classic of the same name.

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