British Airways has introduced bedding enhancements on flights travelling between Dubai and London. Available to Club World customers, the new bedding and amenity kits are provided famed British retailer, The White Company.
The sleep products on offer include a soft large pillow and white cotton pillowcase, as well as a woven blanket with satin trim, a bespoke duvet, and a padded mattress cover. Additionally, the new Club World amenity feature products from The White Company’s 'Restore & Relax Spa Collection'.
Robert Williams, head of Sales - Asia Pacific and the Middle East, said: “We are delighted to be rolling out our new restaurant-style dining and enhanced sleep proposition on flights from Dubai in Club World. We really think our customers are going to love these improvements.
“Dubai has remained an important route for British Airways since we launched our initial service more than 85 years ago, and we remain committed to offering our customers excellence across our cabins with more choice for all.”
The latest enhancement introduced by British Airways follows the airline’s recent update of its dining experience, which was also introduced on flights between Dubai and London.
Carolina Martinoli, British Airways’ director of customer experience, said: “Research shows that the things customers value most in our premium cabins are: quality of food and drink, service delivered by cabin crew and the ability to sleep. This new partnership combined with the recent rollout of the restaurant-inspired dining service means our customer investment is targeting all three areas.”