RAK Airways has signed a multi-million dollar deal to implement Horizon, the passenger service solution from aviation technology company SITA.
The solution has been selected to facilitate interlining with other carriers, as well as enable further growth in the airline’s business over the coming years.
“RAK Airways is on a steady path of growth, thanks to the trust and commitment of our passengers. Signing up with SITA Horizon will meet all of RAK Airways’ passenger management needs as well as enable exponential growth in the airline’s business in the coming years,” said Omar Jahameh, CEO of RAK Airways.
“The SITA solution is backed by an investment programme at RAK Airways. SITA has the state of the art technology, depth of industry expertise and local presence to work in partnership with us on this very significant implementation. The solution will give us the ability to operate interline partnerships and we are now ready to sign our first interline agreement with a partner carrier.”
The six-year deal will provide RAK Airways with SITA’s passenger services that are used by more than 120 airlines worldwide. SITA Horizon will provide fare pricing, ticketing, reservations, revenue integrity, passenger revenue accounting, online booking and shopping services. In addition, it will include full departure control services for the airline at its main hub Ras Al Khaimah International Airport. The new integrated system will be used by up to 200 reservations personnel at RAK Airways’ headquarters call centre, as well as at travel agent offices.
“SITA Horizon will provide a complete passenger service solution for all areas of RAK Airways’ operations. It will allow the airline to develop its strategy of being unique among the region’s airlines as a hybrid carrier that offers full service to passengers with interline partnerships with other carriers,” said Hani El Assaad, SITA regional vice president Middle East and North Africa.
“Passengers will benefit from an integrated solution that takes them through the complete journey with RAK Airways. We are delighted to be working in partnership with this fast-growing and innovative airline.”