Emirates has migrated to the new SITA Airfare Insight Platform, allowing the Dubai-based airline to control its end-to-end fares management and distribution processes.
The system has been implemented across its global network of sales offices.
“SITA’s Airfare Insight platform ensures that we can offer the best value in the market to our customers, and at the same time manage our fares efficiently to maximise revenue. The quality and functionality of the product provides us with a unique edge when it comes to fares management,” stated Godfrey Toerien, senior vice president of pricing and reservation services at Emirates.
Over 100 million fares are published worldwide at any one time, and a full-service airline will update fares throughout their distribution network of GDSs, travel agencies and websites, several times a day.
SITA Airfare Insight, part of the Horizon passenger management and distribution portfolio, filters and displays what the airline decides are important competitor price changes allowing a “fast, informed and considered” response, according to a press release.
“Airfare Insight is all about business transformation. Emirates is a cutting edge airline when it comes to early adoption of breakthrough technology. Our five-year agreement provides Emirates with the tools to execute pricing decisions much faster and supports automated distribution of the resulting fares,” said Hani El Assaad, SITA regional vice president Middle East and North Africa.