Emirates’ Skywards loyalty programme touches 25 million members

In the last 18 months, Skywards has added five million members globally
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Loyalty Programmes, Emirates Skywards, Fly dubai, Emirates Airlines

Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, now has 25 million members.

Emirates Skywards has announced a host of offers and surprises for members, starting 12 September. This includes 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, a 25% discount on buying and gifting miles, as well as competitions and prizes at Emirates Terminal 3, starting 22 September, are all set to wow travellers.        

In the last 18 months, Emirates Skywards has added five million members globally, an average of 277,777 every month, 9,259 every day, and more than six members every minute.

The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million.

The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.

In the last three years, the programme has added 24 new partners with the number of earn transactions increasing by +50% and redemptions rising by +150%.

Three new and expanded partnerships have been forged in the last two months – with Marriott Bonvoy, Chase Ultimate Rewards and Bicester Village Shopping.

Emirates Skywards has also launched three apps in three years: Skywards , integrated within the Emirates App, and two specialised apps: Emirates Skywards Go that features dining and leisure offers in 160 destinations, and Emirates Skywards Cabforce that is available in 890 cities globally to book private cars, taxis and minibuses.

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