Emirates has renewed its status as the Premier Partner of the Australia-based Collingwood Football Club, which it has been aligned with since 1999.
Barry Brown, Emirates’ divisional vice president of Australasia, shared that the longevity of the collaboration with one of the most prominent clubs in the Australian Football League reflected Emirates’ won commitment to the local Australian market for the last two decades.
“We’re proud to be renewing our partnership with Collingwood Football Club after 20 years as Premier Partner, making it one of our longest standing sports sponsorships globally. It’s a true partnership in every sense of the word and has created opportunities to connect travellers with an iconic Australian club,” said Barry.
“Sport is an incredibly powerful connector of people, bringing them together for moments of success and triumph. The Collingwood Football Club has an abundance of passion and dedication, mirroring Emirates’ commitment to its customers through superior service and a world-class experience,” he added.
Sharing his own viewpoint on the ongoing partnership, Eddie McGuire, Collingwood Football Club president, commented: “The partnership between Emirates Airlines and Collingwood is one of the most significant and enduring in Australian sport. At Collingwood, we believe in offering a helping hand to those in need, which is why we will never forget the role our friends at Emirates played in helping Collingwood back on to its feet two decades ago.
“Side by side ever since, our two organisations have grown and prospered. Today, together, Collingwood and Emirates personify excellence, innovation, ambition with care and professionalism. Twenty years ago, Emirates and Collingwood took flight. Together, they continue to fly first class.”