Emirates will sponsor the next two Rugby World Cups to be held in England (2015) and Japan (2019) respectively.
The airline will also extended its sponsorship of the International Rugby Board’s (IRB) match officials until the end of 2019, which includes for the first time in Rugby World Cup (RWC) history the rights to brand the shirts of match officials on the field of play during the tournament.
“Rugby is a core part of Emirates’ sports sponsorship portfolio,” said Tim Clark, President of Emirates Airline. “We’ve supported rugby around the world for more than 20 years, and we are glad to have helped connect hundreds of thousands of passionate rugby fans from around the globe through these events.
“Rugby is an international sport that reaches an international audience, many of whom are Emirates customers. The 2011 tournament in New Zealand was the most widely-broadcast Rugby World Cup ever, and we anticipate the next two Rugby World Cups will only be more spectacular.
“For Emirates, it was a natural decision to be the first Worldwide Partner of both the England and Japan tournaments, and as official airline we look forward to flying fans to experience the event for themselves,” he added.
In terms of the agreement, Emirates will be an official Worldwide Partner of Rugby World Cup 2015 and 2019, as well as the official airline. The familiar ‘Fly Emirates’ logo will adorn the shirts of match officials, and Emirates will have its branding displayed around all stadiums in England and Japan where matches will be played during the six-week long tournaments.