Etihad becomes first Middle East full service carrier to test nil-baggage fares

Trial is the result of customer demand for no bag fares on GCC routes, says Etihad
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Etihad Airways is trialling a new hand baggage only ‘Deal Fare’ on routes from Abu dhabi to Bahrain and Kuwait booked between 18 October to 18 December.

The fares will allow travellers to purchase lower fares in Economy Class if no checked baggage is required, but includes complimentary carry-on baggage allowance of 7kg and is available on flights for travel until 31 March 2018.

“Passenger feedback and travel habits show that many of Etihad Airways’ customers, especially those travelling for business, weekend getaways or day trips, don’t require checked baggage, so we are testing a new lower fare on these key routes," says Etihad Airways Executive Vice President, Commercial, Mohammad Al Bulooki. 

“As well as a great proposition for customers, this trial is an effective tool for gauging customer reaction in the real world and testing the product’s viability for wider implementation.”

This is the first of many trials the airline plans to initiate over coming months, the airline said in a statement, as it looks to increase customer choice and diversify its revenues in line with digital capabilities that enable the airline to customise its products and services according to consumer demand. It follows the implementation of several new ancillary products including extra legroom seats, neighbour-free seats and preferred seating. 

“Etihad Airways is enhancing its product offering to align with customer feedback, offering more choice onboard,” Al Bulooki said. “Customers have been able to purchase extra legroom seats for the last two years, and we recently gave them the additional choice through our ‘neighbour-free’ seat product to reserve the seat next to them on the aircraft at a reasonable fee. We know there is an appetite for products that allow travellers to choose the experience and service they require.

“While our core customer proposition remains centred on offering industry-leading service and hospitality, this trial is designed to provide an option for those who are looking for cheaper fares when travelling light.”

 

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