Emirates extends reach into Chinese market

Agreement with Chinese online travel agency will expand customer reach and penetration in fast-growing market
Emirates airline, Trip.com, China

Emirates Airline is partnering with Shanghai-based online travel agent Trip.com to further pierce the lucrative and fast-growing Chinese market.

The deal includes joint marketing promotions and other marketing initiatives to boost Emirates’ sales via Trip.com’s online platforms.

In the future, collaborations aimed at providing customised products to suit members of both loyalty programmes will be explored and the partnership could lead to other joint initiatives on technical aspects, big data analysis and marketing strategy development.

Emirates plans to expand customer reach and penetration in the Chinese market through exclusive fares and tailor-made products for the customer base of Trip.com.

The pair will also explores opportunities to offer more personalised travel experiences and products in line with industry trends.

Orhan Abbas, senior VP, commercial operations at Emirates, said: “China is a very important market for Emirates and we are pleased to establish a strategic partnership with Trip.com Group to help us deliver on our growth strategy.

“We aim to build on our achievements over the years and embark on a robust strategy aimed at boosting sales further.

“We plan to enter a new growth trajectory and, in Trip.com Group, we have found the right strategic partner to collaborate with and achieve our goals.”

Tan Yudong, VP of Trip.com Group added that it was the online travel agency’s pleasure to establish a cooperative relationship with Emirates.

“The Chinese outbound travel market has huge potential and Trip.com Group has been constantly upgrading its services to provide users with improved travel experiences.

“The partnership with Emirates will enable users of the platform to have more choice with access to more airline options when booking international travel, more destinations to choose from, and flight options that provide seamless connectivity for their travel plans.”

Emirates operates 35 flights a week to mainland China, all operated with A380 aircraft, with – twice daily services to both Beijing and Shanghai, and daily services to Guangzhou.

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