Gulf Air expands European presence in line with boutique strategy

Premium destinations added to 2020 network as Gulf Air aims to strengthen its boutique offering spearheaded by new A321neos
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Gulf Air, Europe, Krešimir Kučko, World Travel Market, Bahrain, Kingdom of bahrain

Bahrain’s national carrier has expanded upon its boutique strategy by adding premium leisure destinations for its 2020 network.

Gulf Air has added Milan in Italy, commencing from July 2020 on the new Airbus A321neo, Munich in Germany and Mykonos in Greece, which both will be served on seasonal basis from July to September 2020.

Malaga will be reinstated during summer 2020 with two weekly flights and Salalah will be reinstated during the same period with three weekly flights.

The announcement was made on the Kingdom of Bahrain’s pavilion at the World Travel Market 2019 as Gulf Air co-exhibited with Bahrain Tourism and Exhibitions Authority.

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A ceremony was held to announce the network expansion news with attendees of World Travel Market as well as members of the media.

Gulf Air’s CEO Krešimir Kučko said: “With a strong network planning team that mainly composes of young Bahraini professionals, Gulf Air’s network is designed for our customers giving them a choice to travel to/from Bahrain or to a number of destinations connecting through Bahrain.

“Focal and balanced expansion into Europe for 2020 is aimed to support the strong infrastructure in tourism and trade.

“It is with great enthusiasm we announce our flights to Milan and Munich which both are very popular to our worldwide customer base for leisure and business travel. Mykonos will also be a great boutique seasonal summer destination in Greece catering to the growing demand to experience this beautiful island and its luxurious resorts during the summer holiday.

“As our fleet expands and with the arrival of our new Airbus A321neo and more Dreamliners next year, we can now reach further places and serve more long-haul regions.”

The airline’s network is expanding to strengthen the current destinations’ map with feeder cities balanced from the east and west of the Kingdom.

With its boutique business model that was announced recently, Gulf Air has started its fleet modernisation programme and received seven new Boeing 787-9 Dreamliner and four Airbus 320neo aircraft in 2018 and 2019. 

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