Gulf Air’s seventh Dreamliner showcases airline’s new boutique strategy

Carrier’s 70th anniversary livery reflects Gulf Air’s renewed brand strategy after image revamp
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Gulf Air, Marketing, Boutique airline, 787 Dreamliner, 787-9, 787-9 Dreamliner
Gulf Air

Bahrain’s national carrier Gulf Air has received its seventh Boeing 787-9 Dreamliner in special 70th anniversary livery, which showcases the airline’s revamped brand look.

A number of VIP guests from the aviation industry and members of the media joined Gulf Air’s executive management at the welcoming event.

The redesigned vintage version of the Golden Falcon Lockheed TriStar livery nodded to Gulf Air’s design from the 1970s.

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With the arrival of the aircraft, Gulf Air revealed its 70th anniversary logo, which will be used in the airline’s marketing and promotional campaigns in 2020.

The new Dreamliner joined the Gulf Air fleet on its first commercial flight last week from Bahrain International Airport to London Heathrow.

The airline will take delivery of three more 787s by the end of 2020.

In 2018, Gulf Air launched its new brand identity at the Formula 1 Gulf Air Bahrain Grand Prix and introduced its first Boeing 787-9 Dreamliner along with a series of new destinations.

The airline also launched a new boutique strategy in early 2019.

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