A 10-year framework agreement that was negotiated and overseen by the Arab Air Carriers Association (AACO) has been signed between Amadeus and 15 airlines from the Middle East & North Africa.
Benefiting from Amadeus’ distribution services, participating AACO airlines are expected to experience technological efficiencies and economies of scale. Additionally, participating airlines will work closely with Amadeus to capitalise on the global travel technology firm’s agency network, as well as improving merchandising and retailing capabilities.
Abdul Wahab Teffaha, secretary general, AACO commented, “This efficient, long-term agreement represents a landmark for a number of AACO members with a technology partner dedicated to supporting new business strategies. This framework secures a solid foundation for those AACO members as they continue to innovate and it will remain open for additional member airlines that wish to join in the future.”
The new agreement follows an 18-month process during which time, AACO evaluated a number of technology and distribution providers with the potential to support the long-term requirements of member airlines. Amadeus was selected for its technological capabilities and strategic goals.
Julia Sattel, SVP of Airlines, Amadeus said, “We are proud to further deepen our partnership with AACO and its member airlines. Amadeus’ focus on innovation and technology, combined with a partnership approach were in close alignment with the requirements identified by the members of AACO’s taskforce for future distribution strategies.”
She added: “Amadeus’ commitment to evolving airline distribution is demonstrated through its recent IATA NDC Certification as an aggregator and our extensive work on the IATA One Order standard. This deal represents an enormous achievement for Amadeus.”