Emirates has made new executive leadership appointments for its operational, commercial and international affairs functions: Adel Al Redha is appointed chief operating officer, Adnan Kazim is chief commercial officer and Sheikh Majid Al Mualla is divisional senior vice president, international affairs.
As COO, Al Redha is at the helm of all operational departments: flight operations, service delivery, airport services, Emirates engineering, crew manpower, aircraft procurement and the Emirates Flight Training Academy; as well as worldwide network operations including crisis response. During his 31-year career with Emirates, he has been instrumental in leading and implementing Emirates’ global strategy to consistently deliver superior services and customer experiences, on the ground and in the air. He has enhanced operational processes, capabilities and efficiencies within the airline; including the introduction of smart initiatives using advanced technology and artificial intelligence. Al Redha has also led the introduction of various National Development programmes that provide career development for UAE national youth, and continues to drive improvements in the working environment for all staff while keeping safety and standards at the core of all operations.
In his role as chief commercial officer, Kazim is responsible for worldwide commercial operations, e-commerce, the Emirates Skywards loyalty programme and Emirates SkyCargo. He will continue to lead the airline’s strategic planning and revenueoptimisation teams, which are critical functions that support the airline’s commercial success. Kazim joined Emirates in 1992 as a management trainee and has successfully led the airline’s commercial operations in major markets such as the UAE, Switzerland, Pakistan and East Africa. He then transitioned into leadership roles in route and fleet planning, and governmental relations. He most recently held the role of divisional senior vice president, strategic planning, revenue optimisation & aeropolitical affairs.
Sheikh Majid, who previously held the position of divisional senior vice president, commercial operations-centre, is appointed divisional senior vice president, international sffairs. In his new role, he will drive the airline’s government, industry, public policy, regulatory, environment and international affairs agenda. He will also lead teams that represent Emirates in government negotiations and air services talks, as well as various aviation industry bodies of which Emirates is a member.