British Airways has unveiled the second instalment of its celebrity-filled pre-flight safety video, which stars iconic celebrities, such as Sir Michael Caine, Jourdan Dunn, and Joanna Lumley, to name a few.
Set to be rolled out across short-haul flights at the start of July and across long-haul flights from the start of August, the video builds upon the success of the first instalment that garnered over 25 million views.
The newest video features seven celebrities who are seen ‘auditioning’ in hilarious sketches, each with a key message related to flight safety. Playing the role of director of the sketches is comedian Asim Chaudhry, who delivers humour in spades.
Carolina Martinoli, British Airways’ director of Brand and Customer Experience, said: “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.
“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief. Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”
Additionally, the video promotes Flying Start, a global charity partnership between British Airways and Comic Relief. Created back in 2010, the charity has supported over half a million children across the UK and some of the world’s poorest communities. Following the release of the first safety video, Flying Start reported a 20% increase in donations to Comic Relief.
The video features Sir Michael Caine, Asim Chaudhry, Olivia Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley and David Walliams.