Passengers travelling through Dubai International Airport (DXB) will be given a taste of Expo 2020 Dubai, designed to whet their appetite into attending the six-month world showcase event.
Under a memorandum of understanding (MoU) signed by Dubai Airports and Expo 2020 Dubai, DXB will be promoting the event every day, giving visitors plenty of reasons to return and see it in all its glory next year, Arabian Business reported.
Jamal Al Hai, deputy CEO of Dubai Airports, said: “DXB is the world’s busiest airport with 89 million international passengers. More than half this number are transfer passengers whose only memory of Dubai is what they see and experience during their stay at the airport.
“In the run up to the event next year, we will make their time at the airport even more exciting and unforgettable by bringing the unique vibe of Dubai and glimpses and flavours of Expo 2020 to show them why it’s an event they simply cannot miss.”
Expo 2020 Dubai has set an ambitious target of 25 million visits throughout the duration of the event, starting on October 20, 2020. The target consists of around 15 million unique visitors, with around 70 percent – or about 11m – coming from overseas.
Najeeb Al Ali, executive director of Expo 2020 bureau, said “By signing the memorandum of understanding (MoU) today, Expo has added an important feature to the image that we are all seeking to draw, which relates to the cooperation and synergy of all state institutions to make this national project a success.”