A380 experience gets refresh in airline's Dubai Mall brand exercise

Immersive new experiences to boost Emirates’ brand image among international visitors to retail hotspot
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Emirates' A380 simulator allows members of the public to try their hand at flying one of its superjumbos in Dubai Mall
Emirates' A380 simulator allows members of the public to try their hand at flying one of its superjumbos in Dubai Mall

Emirates has updated its A380 Experience and added three new retail sites to its portfolio in Dubai Mall as part of a strategy to bolster its brand image.

The airline is launching a range of new immersive experiences for mallgoers as part of its partnership with Emaar, which is designed to connect a local and international audience through “interactive brand experiences”.

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The refreshed Emirates A380 Simulator and new Emirates Official Store sites will create new brand touchpoints and shopping environments.

The simulator is the region’s only public A380 flight simulator and allows members of the public to take command of the cockpit for take-off, cruising and landing at thousands of international airports.

Emirates will also continue its sponsorship of Dubai Mall’s KidZania, which will see its branding placed on counters.

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Emirates branding will also be featured across all Reel Cinemas lobbies in Dubai, in addition to cinema screen advertising.


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