Bahrain's Gulf Air says new 'boutique' strategy paying off

National carrier of Bahrain says it carried 600,000 more passengers during the first six months of 2019
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Gulf Air, Bahrain, Business Strategy, Krešimir Kučko, Aviation

Gulf Air, the national carrier of Bahrain, carried 600,000 more passengers during the first six months of 2019, the airline said on Monday.

The carrier said it lifted a total of 3.2 million people with a load factor of 77.4 percent in the first half of the year compared to 2.6 million and 74.3 percent in the year-earlier period.

It said the results further compliment the launch of the its boutique strategy, announced in January, to focus on positioning itself in catering to a more premium niche market.

Krešimir Kučko, CEO, said: “With greater capacity and number of seats, it was challenging to hit greater seat load factors however we managed to achieve this goal. Our passengers are proving to be more loyal and we see returning customers since the launch of our new fleet products the Boeing 787-9 Dreamliner and the Airbus 320neo”.

Earlier in the summer, Gulf Air started operations to its new seasonal destinations - Malaga in Spain and Salalah in Oman. The summer season also witnessed strengthened frequencies in Gulf Air’s network with added flights to popular destinations.

The airline also received its third A320neo aircraft and announced its plan to fly to Male in the Maldives starting from October.

The airline plans on receiving a total of 39 new aircraft to form a fleet compromised of Boeing 787-9 Dreamliners, Airbus A320neos and Airbus A321neos.

Gulf Air currently serves a total of 49 cities in 27 countries.

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