The Kingdom of Bahrain’s national carrier, Gulf Air, has announced the addition of Malaga - Costa del Sol in Spain to its extensive portfolio of seasonal destinations.
According to the airline, the destination will be available to Gulf Air customers from 14 June to 15 September 2019.
Commenting on the unveiling of the route, Francisco Salado, president of Costa del Sol Tourist Board and the Provincial Government of Malaga, said: “The new flight reinforces the importance of the objectives marked by the Tourist Board and its department of Connectivity & Emerging Markets. Gulf Air and Costa del Sol Tourist Board are already working on a co-marketing plan with the aim of promoting the destination and consolidating the flight frequency and future programming, based on a successful, ongoing, strategic alliance.”
The addition of Malaga marks the latest development in the carrier’s move towards a boutique business model concept. Announced at the start of 2019, Gulf Air is aiming to differentiate itself from the competition by focusing on boutique concepts, rather than being volume driven.
In addition to adding more high-profile tourist destinations to its network over 2019, the airline is modernising its fleets with the addition of two Boeing 787-9 Dreamliner aircraft and four Airbus A320neos set to be added later in the year.
Krešimir Kučko, CEO of Gulf Air, shared: “In line with our five-year strategy to become the airline of choice, and in light of the recent adaptation of the new boutique business model, we are adding a seasonal destination to cater to summer’s peak travel demand.
“Malaga is known for its summer appeal as a holiday destination and is very popular to our customers in the region. Gulf Air is flying to a direct point in Spain for the first time and we are excited to offer this opportunity to everyone this summer.”