During the 2018 edition of Arabian Travel Market held last April, a study co-sponsored by Amadeus Saudi Arabia and commissioned by InsightOut Consultancy was unveiled that examined the current state of Saudi Arabia’s travel industry.
Titled Middle East Consumer Travel Report 2018, the study not only examined the performance of the market but also closely examined the travel habits of the region’s travellers, as well as the impact of the digital era on travel.
Examining travel patterns, in particular, the report noted that a key driver in travel decisions are typically influenced by friends, family and colleagues (53%). The utilisation of search engines (47%) and engagement by travel agents (31%) was also rated favourably.
One in three (33%) travellers today “actively search” for discounts online during the shopping process recorded growth in the travel and tourism industry by 14% in 2017.
Additional findings from the report also found more travellers in the Middle East today will compare elements such as flights by themselves online (45%), rather than relying on travel agents to compare products and services (34%).
In terms of corporate travellers, the greater majority (64%) opt to search, book and pay online for business trips. The remaining respondents relied on either their company (30%) or a travel agent (6%) to manage their bookings.
“We are pleased with the significant rise in the consumer’s online travel trend in the region and as the industry continues to evolve, we will continue the deliver the latest cutting-edge technology dedicate to alter the shape of the travel industry in the region,” commented Eng. Nashat Bukhari, General Manager of Amadeus Saudi Arabia.
“This also falls under our mandate to serve the growth of the travel industry in line with the ambitious plans of the Kingdom and the Saudi Vision 2030’s valuable efforts,” he added.