The Tourism Authority of Thailand (TAT) is putting together a number of programmes, including a Situation Monitoring Centre and a We Care Campaign, in attempt to allay fears over mounting instability in the country that could lead to an exodus of tourists from the country.
Incidents this year relating to an insurgency in the country, including blasts this week in the capital Phuket, have led to increased security at airports and other instituitions. By the end of the year, the country could lose over 200,000 visitors over security concerns, Yuthasak Supasorn, TAT governor, said in a statement published by the DailyMail.
In response, special events and festivals are being planned by the TAT to keep the country's $70 tourism industry, which accounts for 10 percent of the country's GDP, from floundering.
“To boost industry and tourist confidence, TAT is putting initiatives in place to ensure that Thailand’s positive image as a safe and welcoming tourist destination remains intact," said Supasorn. "We want to show that Thailand and the Thai people genuinely care for the well-being of all tourists. And we want tourists to know that by visiting Thailand, they’ll make memorable travel memories and enjoy experiences that will entice them to return time after time.”