New research from global travel technology company, Sabre, has found that travellers would drop a hundred dollar bill to make their travel a little more “about me”.
Sabre's survey of travellers from 20 countries reveals 80 percent purchased extras on their last trip, spending an average of $62, and said they'd spend up to $99 to improve their travel experience.
When asked if they would spend more to personalise their trip, the answer was “yes” – up to $99 if it improved their travel experience.
However, travellers from each region opt for different ancillary services.
The result showed North Americans and Europeans prefer seating and extra leg room; Latin Americans opt for on-board Wi-Fi, and Asia Pacific travellers select extra checked luggage. Africa and the Middle Eastern travelers prefer on-board food and beverages, and to fast track through security.
The study also revealed differences in the time it takes travellers around the world to book trips. African travellers were the fastest planners, with 33 percent saying they spent less than a day planning their last trip, compared to just 12 percent of travellers from Asia Pacific. At the other end of the scale, American travellers were the most likely to plan in advance with nine percent taking longer than a month, compared to just three percent of travellers from Africa and the Middle East.
“Both airlines and travel agencies have a role to play in providing travellers with a complete booking service that combines the convenience of technology with the power of human interaction,” said Shelly Terry, vice president, product marketing, Travel Network, Sabre. “Airlines can maximise revenue by leveraging the expertise of travel agencies and ensuring their inventories are conveniently available to passengers through both direct and indirect channels, giving people the choice and freedom to book travel the way it suits them.”